Economic argument re:climate change

thestar.com: Canadian economy will lose billions to climate change: report. http://google.com/newsstand/s/CBIwsMK6rAk
I've heard of this strategy for communicating climate change: the economic approach. I hope to find samples related to Hampton Roads. I wonder if they are more effective on money-minded audiences who respond more to dollar figures. The investment stat that appears at the end is persuasive and invites a response. investing in efforts now leads to money saved later. Compelling, but not so effective left there at the end.