Risk Comm Pointless in Climate Change?

The New York Times: A Risk Analyst Explains Why Climate Change Risk Misperception Doesn’t Necessarily Matter. http://google.com/newsstand/s/CBIwoO-0rho
This article points to some interesting names to follow up on: Andrew Revkin amd his TedTalkx in Portland on inconvenient minds, David Ropeik and How risky is it really? and the importance of risk perception for effective communication of climate change, Dan Cahan and cultural cognition,  Paul Slovic and Baruch Fischhof and what makes things scary, as well as so much more.